A group of fashion designers are setting out to reclaim their country’s reputation for fashion.
The designers aim to create a sustainable fashion model for the country’s economy and industry.
The project is called The New India, a new project that aims to empower women in India and the world through the use of sustainable fabrics.
“There’s no other country in the world that can claim the mantle of fashion that has this scale of investment, but the textile industry is still not really well represented in the country,” said Nandini Agarwal, a fashion designer and founder of The New Indian.
“In our country, the textile is still an under-utilized part of our economy, and in a way, this is why we’re so passionate about it.”
A study from the Oxford-based World Economic Forum (WEF) found that only 2% of the apparel produced in India is used for domestic consumption.
This figure has risen dramatically in recent years, with demand for clothes increasing from $8 billion to $10 billion per year, according to a study released earlier this year.
Agarwa says the textile and garment industry needs to become a “vibrant” sector for the global economy.
The brand, which launched in India in 2015, currently has over 10 million followers on Instagram.
“We want to change this and create a fashion industry that is not just for India, but for the entire world,” she said.
The New Era In India, the country has been struggling with poverty and lack of employment for years.
In 2017, a report by the United Nations Development Programme (UNDP) said there were only 8.6 million people living in poverty in India, compared to 22.7 million in the United States and 47 million in Brazil.
This is a number that has worsened since then.
According to Agarwals calculations, India is currently the only country in Africa without an income gap.
“This is the largest gap between rich and poor in the planet, and that’s because we’re the only African country that doesn’t have an income inequality problem,” Agarwar said.
“It’s also why the country is so poor, because the majority of people don’t have jobs.”
The new initiative is part of the new textile and apparel movement being launched by the brand.
The campaign will be the first initiative from the brand in India.
“They’ve chosen to create the first brand initiative that will be an all-inclusive, all-for-one, one-stop-shop approach, where the brands will partner with companies, agencies, companies and individuals to help empower women,” Aggarwal said.
In India alone, there are over 1,200 apparel companies operating, with a market share of only around 5% to 6%.
Agarwas says this is because the country does not have enough female talent to create clothing for the market.
“That’s why we have such a small number of female designers, designers, and brands, and women’s fashion is still underrepresented in the market,” Agkarwal said of the lack of female talent.
“Women are still being discriminated against in our society, so we need to do something to empower them.”
The brand is partnering with companies like India’s largest fashion retailer, Samy.com, as well as other major retailers.
“The goal of this initiative is to create new ideas and creative ways to bring a new dimension to India’s vibrant textile industry,” Agaramwal said, adding that the brand is also launching the brand’s first collaboration with a global fashion brand, The Prada Group, which was previously known as Prada India.
The partnership will include the brand, Prada, The New Empire and the New Empire Clothing, the brand said.
Agaramwals project is being run through The New East, a collaboration with the brand Prada that began in October of last year.
The new alliance is focused on developing and promoting new ways to help the garment industry become more sustainable.
“Through the New East we want to leverage the power of our brands, through the New India project, to help create an inclusive textile industry for India that is powered by the world’s most innovative brands and that is driven by women,” she added.
The company also partnered with an online retailer called The Gap.
The Gap is partnering to launch its first clothing line in India at the end of June, and Agarwall hopes the partnership will help promote a sustainable garment industry in the future.
The collaboration comes as India prepares to celebrate International Women’s Day, which will be celebrated on August 19.
The date was chosen by the World Economic Foundation (WEf), which was set up in 2014 to encourage greater participation from women in the global economies.
“As the world continues to move forward with gender equality, it’s vital that we see women’s participation in all spheres of our society and that this includes in the garment sector,” UNDP