A textile shop in a northern Israeli town has opened its first embroidered shirts for women.
The new shirts are priced at 6,000 shekels ($15) each and will be sold in an online store.
The owner of the shop, whose name has not been revealed, said he had wanted to open a small shop to offer women the opportunity to wear embroidered clothes for the first time.
“I wanted to sell embroidered clothing, so I decided to do it here,” the owner, named Ibrahim, told The Jerusalem Times in an interview on Monday.
“We are not trying to compete with the big chains,” he added.
“There are many shops that offer embroidered merchandise, but we have our own brand, we do not make any money from them, so we decided to start a new store.”
He said the idea was to sell a new type of clothing for women, which he described as “a new kind of clothing, a new look.”
“We’re offering women a different type of garments, and it’s not a traditional product,” he said.
The store will have a total of eight embroidered and one traditional embroidered designs, with the number of different styles determined by the customers’ personal preferences.
The shop owner, who asked that his name not be used, said that the clothes would be available in the following colors: light green, orange, yellow, blue and red.
The company, whose other products include scarves and earrings, hopes that the products will appeal to a broader audience, especially women who have been looking for a more traditional look in the past.
“It’s very important for us to make the clothes affordable,” he explained.
“The customers want to wear something that is traditional and traditional and stylish, so it’s a challenge to offer something that looks and feels like a modern, fashionable item.”
The store’s website describes the clothes as “modern, modern, modern.”
The owner, whose mother-in-law is also a tailor, has opened the shop in his village of Nesher, near Haifa, and hopes to open it in other villages in the coming years.