Ben & Jojos is teaming up with a startup called mmmi to create textiles that look just like those from their popular ice cream flavor Ben & Jam.
The textiles will be available to all Ben & Co. customers on Monday, Feb. 21.
The company will be selling them in six flavors, including Ben & Joes.
Ben & Bob is a blueberry flavor that has been a favorite of fans since the 1970s, while Ben & Mo will be the white chocolate flavor.
Beni is a blackberry flavor.
In addition to the Ben &Bob line, the mmmI product line includes the Beni Meeples, Beni Chocolate, Benis Original, Benes Chocolate Brownies and Beni Ice Creams.
The mmmii line will include a variety of textiles for women’s and men’s wear.