Textiles have been a staple of the world’s cultural fabric for centuries, but few of us would recognise a brand name like Chelsea’s Chelsea &Lena if it was only there for a moment.
The London-based fashion house has created a series of fashion shows that highlight its line of textile products and, at the same time, offer a look at the company’s sustainability and environmental initiatives.
Chelsea &:Lena, a label founded in 2007, has been making fashion for the past seven years and has been a big success in that time.
The company has made a number of headlines this year as it has made an all-out push for sustainable sourcing, and the brand has also been featured in the Oscar-nominated film Coco.
The Chelsea &s:Lana line is one of a handful of brands that is still sourcing its materials from sustainable sources, with the majority of its production going to Bangladesh.
Chelsea’s statement on the Chelsea &ing:Lene campaign reads:”We have an extraordinary partnership with Chelsea &anglots Lena, the worlds largest independent textile manufacturer, and a range of our apparel products are produced in Bangladesh using sustainable methods.
The company has been named one of the ‘Best Companies to Work For’ by Business Insider, and has raised over £2.3m in funding to date.””
The work of Chelsea &ammos Lena is made possible by the company supporting the global textile movement with its partnership with Lena,” the statement continues.”
These initiatives will continue to lead to sustainable textile production and provide a platform for our brands to engage with the global community.”
Lena has also launched a ‘Cleaner Chelsea’ initiative that aims to make its products as eco-friendly as possible, as it aims to reduce its use of plastic in manufacturing.
The brand has been recognised by Forbes as one of “100 Companies That Matter” in its ’50 Best Companies to Watch’ list, and in October it became the first designer to win a prestigious award for her work with textiles.
The brands statement on its sustainability initiative reads:The brand will continue with its commitment to sustainable production and sourcing, which includes sourcing from countries where the sustainability of their supply chains is at the forefront of its decisions.
Chelsea is also working to support sustainable textile and clothing brands in Bangladesh by hosting a ‘cleaner Chelsea” event, which will see new textile brands and apparel brands compete in a race to be the first to meet the new ‘Cleanest Chelsea’ certification.
The initiative is currently live on Instagram and Instagram is also hosting a number events around the world to help support the Chelsea brand and its initiatives.